How to Increase Restaurant Sales Tip #3

A/B Testing

What is A/B Testing?

A/B Testing is a well renown method of improving your business’s product market fit. Using the fundamentals of A/B testing will help your business to appeal more to your target market.

Check out the graphic above which shows you how you can use A/B Testing to increase sales

Customer Story
A/B Testing is a technique not often explicitly applied by companies in Pakistan. Pizza Hut successfully applies this technique in their Pegasus Online (website portal) to continuously improve the amount of customers making purchases online and what products and deals to promote. Recently, MSL's Turing Division, calculated customers who have not placed orders for months and targeted them with customized deals while applying A/B testing to determine the best way to bring lapsed (customer no longer ordering) customers.

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